23.06.2012

Follow-up to Specsavers' Ukrainian tongue-in-cheek press ad :)


The above is a follow-up to Specsavers’ tongue-in-cheek press ad poking fun at the referee’s decision to disallow a goal during England’s Euro 2012 clash against Ukraine.

The original ad by the optician shows an image of England player John Terry hooking the ball back over the goal line.

 Beneath the image is a caption in Ukrainian, which translates as “should’ve gone to Specsavers.”

 “Should’ve gone to Specsavers” is Specsavers’ strapline.

Specsavers’ press ad ran as a one-off in national titles on June 21st, including the Daily Star, the Daily Express, The Independent, The Guardian, Daily Mirror, The Times, the Daily Mail and The Daily Telegraph.

 ‘The Specsavers’ print ad was very original and creative; we have not seen a full page ad in Ukrainian language in national UK print dailies before. We have now followed up with our own tongue-in-cheek response to the Specsavers ad,’ commented Andy Hunder, Director of the Ukrainian Institute in London.

On June 19th, England beat Ukraine 1-0 at Euro 2012 in Donetsk, with a goal scored by Ukraine being disallowed, as it was not seen by the match officials.

A new semester of Ukrainian language courses will commence at the Ukrainian Institute in London in September.

(Information from Campaignlive.co.uk about Specsavers used in this text)




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